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Solving climate change with food

We translate climate science into stories and recipes so everyone can be part of the solution. Our mission is to use food as starting domino for systematic change.

Doing something about climate change often feels like missing out on the good life. It’s time to build a better version of the good life;  one that has purpose and protects vulnerable people, plants and animals. It’s time to 'bring balance to the forks'.

Food is the best place to start because it's a delicious and cheap solution we can use everyday. We’re going to celebrate veggies and restore meat as a luxury for the weekend.

The team

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Frank Holleman


Storyteller. Made the book, website, recipes, (everything) and needs to have some teammates.




Able to make world-class app. Great eye for UX/UI and a drive to save the world.



sth. with food or design

We're going to need people who can build great user experiences, with either food or UX/UI design.

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We are based in Amsterdam. You can find us at the Impact Hub.

You can always contact Frank at or call
+316 30 87 30 25



Twice a month we share new insights and stories about the world of sustainable food